Boy, is the iPod Touch SWEET!

10 12 2009

Here’s an interesting piece of news for you! Apparently, the iPod Touch is the driving force behind Apple’s 2 billion+ app downloads! According to Admob, for every 1 app downloaded on the iPhone, 1.8 apps are downloaded on the iPod Touch! And here’s the breakdown of iPod Touch users. I love it when marketers try to define age groups. According to comScore and Flurry Analytics iPod Touch users are defined by:

Lots of teen angst. 69% are between 13-24 years and are primarily characterized as teen centric.

Less cash. Only 66% have at least 25K annual income.

Zeal for fashion and gadgets. More likely to be in the market for mobile, clothes, TV’s and other consumer electronics.

Voraciously share their lives. Made up of heavy MySpace, Facebook and SMS users

Of course, one thing both devices have in common is machismo, depending on which industry report you read they are 65-70%+ male.

And what are the implications of this 13-24 age group? Well, it is widely known that teenagers love all shiny things, but get bored of them quite quickly. Thus, they are not loyal app users!

AppManifesto suggest that one option marketers have is to create a “explicitly design a throwaway app”. I find several problems with this. First, marketers aren’t the ones creating apps – developers are. Second of all, SO THIS IS WHY THERE ARE SO MANY MIND-NUMBINGLY STUPID APPS OUT THERE!! If app markets is to ever find clarity and value, the answer isn’t to pour more useless apps into it.

This has been a great week for the iPod Touch – there was an article written earlier by VentureBeat saying that the iPod Touch is building the next generation of iPhone users. Good job, iPod Touch! You are faithfully building Apple’s empire. Google, step it up!




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